How to increase traffic
Friday, 26 February 2010 17:18
The most important purpose of SEO is for your site to be visible to search engines, resulting in higher placement in search results and subsequently to more traffic to your website. More visitors, especially more buyers are the ultimate objective of any site promotion. To be completely honest, SEO is just way to promote your website and amplify traffic, as there are numerous other ways - both online and offline – to receive high traffic and to get to your targeted market. This tutorial is not about these ways, but remember that there are other ways beside search engines to get a high number of visitors to your website; nevertheless, search engines are preferred and it is quite an easy way to follow.
Static and Dynamic URLs in SEO
Friday, 26 February 2010 17:15
According to the preceding section, you might be convinced that search engines algorithms are trying to diminish the web designer’s efforts to come up with a lovely website. We already discussed the reasons why search engines do not like images, movies or other so called extras. No, you are probably thinking that search engines do not like dynamic URLs either. Well, as a matter of fact, users are the ones having problems with URLs such as http://mydomain.com/service.php?cid=5&pid=2 as these URLs do not reveal much about the content of the particular page.
Visual Effects and SEO
Friday, 26 February 2010 17:12
As earlier discussed, search engines are not capable to directly index, images, sounds, javascript or flash movies and they depend on your provided textual description to index these files. It is somehow similar to the history of the text, when you placed a description in the metatag for search engines to use and to index your webpage. With the current technological advancement and improvement, it is very like some day search engines to be able of indexing images, sounds, movies and so on, although in the present that is nothing but a dream.
Importance of Quality & Unique Content in SEO
Friday, 26 February 2010 17:01
For a SEO novice it might be a major surprise that is text is a major element in obtaining a higher ranking. Search engines and your online visitors as well love new & fresh content, and with a frequent update, applicable content is a surefire for success. Most of the time, if a website is regularly updated, the higher the probability for the spider to sober revisit the site. Of course, there is no guarantee that if you update your site on a daily basis, the search engine spider will visit it let’s say once a week, but if you fail to update it on a regular basis you will definitely lose your top placement in the search results.
Importance of Metatags in SEO
Friday, 26 February 2010 16:57
With some time ago <meta> tags were the main tool for SEO with a direct connection between your text there and your ranking in the search results. Since than, algorithms have improved and metadata’s importance is fading day by day, in particular with Google. However, there are certain search engines still displaying metadata – below the clickable link in the search results – users to read your written text, and in case they consider it relevant, they might visit your site. Moreover, some specific search engines still take in consideration metatags in ranking your website.
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